The most popular state-owned printing enterprises

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Editor's note: in recent years, the printing market has been extremely unstable, especially with China's accession to the WTO, the lowering of the threshold for access to the printing market, and the strengthening of supervision by government departments, the original pattern of the printing market has been instantly broken. In the increasingly fierce competition, China's printing market can be described as "smoke of gunpowder, three parts of the world". Under the premise of the tripartite confrontation, the competitive situation has been formed, and wonderful offensive and defensive battles have been staged one after another. In the collision between you and me, the printing market is full of unlimited business opportunities and high-intensity confrontation. However, when the dust settles, the main body of competition emerges. We can clearly see that the three foreign-funded enterprises, state-owned enterprises and private enterprises are not willing to be outdone. They each hold the firm banner of progress and participate in this competition in different ways, adding exuberance to China's printing market, thus creating a new printing era. For this reason, starting from today, the printing Weekly has launched a series of reports -- an analysis of the current situation of China's printing market. The specific topics are as follows: state owned enterprises: revitalizing their power, becoming bigger and stronger, private enterprises: seizing food and choosing to become stronger, and foreign-funded enterprises: moving north to seize the market

state owned printing enterprises are the national team and the main force of China's printing industry. They have played an extremely important role in the process of China's socialist construction and the development of market economy, and made outstanding contributions to China's economic development, social progress and cultural inheritance. However, for a long time, due to historical and other reasons, like other state-owned enterprises, the contradictions between the rigid system, inactive mechanism, low efficiency and weak competitiveness of China's printing enterprises have become increasingly prominent, which has accelerated the downturn and weakness of the printing industry, so that many printing enterprises are in trouble. In this case, the voice of state-owned printing enterprises for reform is growing. With the breaking of the original pattern of the printing market, a new round of market reform, such as the nectar after a long drought, has brought hope to the state-owned printing enterprises, and also provided an opportunity for the state-owned printing enterprises to improve the product quality normally, which is just a factor controlling the man-machine, material and method in the production process. Since then, the state-owned printing enterprises have started a brilliant road to revitalize their prosperity

accelerating restructuring

for a long time, the most serious drawback that plagues state-owned enterprises is that the system is not smooth and the mechanism is not active, and the printing field is no exception. In the face of the great changes in the printing market, accelerating the restructuring has become the first choice for many state-owned printing enterprises. For example, before 1998, Shanghai Zhonghua printing factory had only a profit of 40000 yuan on its book in 1997 due to lax management, overstaffing and low labor productivity. The severe situation forced Zhonghua plant to reform its system and adjust its positioning. As a result, Zhonghua printing factory and Shanghai Fine Arts Printing Factory reorganized their advantages, concentrated more than 10 sets of multi-color offset printing equipment of the two enterprises, and established Shanghai Zhonghua Printing Co., Ltd. with color fine printing as the main direction of the enterprise, so that Zhonghua printing company suddenly became a professional color printing enterprise with the most flat offset printing machines in Shanghai at that time, enhancing the market competitiveness of the enterprise. If the first restructuring of Shanghai Zhonghua was a simple combination within the industry, then the second restructuring jumped out of the narrow frame and made a big step forward. This time, Shanghai Fine Arts Printing Factory withdrew. They sold 55% of their shares, and Shanghai Wenxin newspaper group, liberation society, Shanghai Century Publishing Group and Shanghai radio, film and Television Development Co., Ltd. entered. The capital of the enterprise was expanded from 40million yuan at the time of the first restructuring to 120000000 yuan, and the asset liability ratio was 78 88% to 28 9%, which adds stamina to the rapid development of the enterprise. The two reforms have brought vitality and vigor to Zhonghua company. Since the reform, various businesses such as sesame blossomed, and color printing rose from 430000 pairs of color orders before the reform to 151 40000 split color orders. At the same time, in order to get rid of the passive situation of single business and long-term dependence on the publishing house, they also actively expand the social commercial printing market. After several years of hard work, this area now accounts for half of the total color printing, up to 63.7%, and the enterprise has begun to enter a virtuous circle of independent business sources. In the face of the challenge of China's entry into the WTO, multinational companies in the printing industry poured into China one after another to seize the Shanghai beach. Zhonghua factory once again felt great pressure for survival. They are brewing a new round of restructuring, that is, looking for international partners to further expand and strengthen the enterprise, taking this opportunity to introduce overseas printing business and management experience, and thoroughly solve the chronic problem that personnel cannot be fully marketized in the reform of state-owned enterprises

increase technological transformation

Beijing Xinhua printing factory, which is the same age as the Republic of China, is a large comprehensive state-owned book and magazine printing enterprise. For a long time, the factory has undertaken the printing task of key books and important documents of the CPC Central Committee and the state, and its overall printing capacity has been one of the best in Asia. However, with the increasing competition in the market and the changes in readers' reading interests, color printing has become a fashion. Beijing Xinhua factory, which mainly prints in black and white, has obviously lost a large part of the market due to its insufficient color printing competitiveness. In order to continue to maintain the advantages of a first-class enterprise and improve its comprehensive competitiveness, in October 2001, the factory spared no expense and invested 60million yuan to introduce the world's most advanced Heidelberg M600, which has higher and higher requirements for it - A24 eight color commercial rotary printing machine, Heidelberg CD102 split four-color offset printing machine and other equipment, and set up a first-class color printing center. After installation, commissioning and trial production, the color printing center was officially put into operation on April 28th, 2002, and has shown its edge. Up to now, it has won the printing rights of more than 40 color periodicals at one fell swoop, which has been well received by the industry. For another example, the equipment of Shanghai Zhonghua factory was introduced in the late 1980s and has been running for more than 10 years, but the bank loan is still on the account and has not been paid off. The production efficiency of obsolete equipment is low, and it is difficult to make first-class products. Under the temptation of various interests, excellent employees continue to drain, and the whole enterprise is struggling. Later, Zhonghua factory seized the opportunity of restructuring and updated some equipment. Since then, the company has invested tens of millions of yuan in technical transformation every year according to its priorities, and gradually formed a high-quality production line from pre press to post press. In prepress, they purchased the world's most advanced CTP direct plate making system, Heidelberg platform scanner, heII - 3900 electric extension, etc

in terms of printing, Heidelberg eight color commercial rotary machine, CP2000 four-color footprint printing machine, Komori four-color offset printing machine, etc. have successively settled in China, adding Martini sewing machine, Martini fine paperback compatible large-scale binding assembly line, full sheet fluctuation paper cutting machine, Japanese Shoei folding machine and other post press equipment. In addition, while insisting on hardware transformation, Shanghai Zhonghua also pays special attention to the development and use of management software, so as to improve the management level of the enterprise, seek benefits from management, and achieve obvious results. In recent years, the color printing task of Shanghai Zhonghua Printing Co., Ltd. has increased by a large margin every year, which is the fruit of adhering to technological transformation. At the same time, more importantly, the company also began to set foot in overseas business, from books, periodicals to samples. From the development situation in recent years, the company's overseas orders have a stronger momentum, thus ensuring that the sales revenue and profit of the enterprise increase year by year

capital operation

in the past, capital operation became a forbidden zone for state-owned enterprises and was once put in the cold. With the development of market economy, the establishment of modern enterprise system has become the only way for state-owned enterprises to get rid of difficulties. In this context, the state-owned printing enterprises have raised the banner of capital operation and taken solid steps on the road of collectivization construction. At the end of 2001, the preparatory work for the China Printing Group, known as the "leader of China's printing industry", began before China became a member of the WTO. So far, the "giant ship" of China's printing industry has begun a journey of hope. Finally, after more than a year of careful preparation, China Printing Group Corporation was officially established on February 28, 2003. China Printing Group, with China National Printing Corporation, China National Printing Materials Corporation and China Printing Research Institute as its core units, is an independent legal entity. The main member units include 11 wholly-owned enterprises and 5 holding and joint-stock enterprises, with a registered capital of 400million yuan, total assets of 1.5 billion yuan and a total number of 8000 employees. In terms of business, China Printing Group will break the single mode of relying solely on printing and become a comprehensive enterprise group integrating printing, logistics and scientific research. At the same time, they will continue to expand their business and seek development in areas easy to inspect cracks, such as real estate, investment and financing, import and export, catering and home decoration. It is understood that the development goal of China Printing Group is to build a modern large-scale printing enterprise group with high-tech printing as the guide, integrating science, industry and trade, combining domestic and foreign trade, cross media, cross region and cross industry. According to the plan of China Printing Group, they will give full play to their scale and business advantages in printing, scientific research and logistics, and form two iconic modern printing enterprises within the group; Set up a high-tech development service company to engage in the research and promotion of CTP and high-end plates, and provide enterprises with digital resource management, online publishing and e-commerce services; Form a chain operation of printing materials and a modern logistics distribution system, and establish multimedia replication bases such as CD-ROM through diversified investment

in addition to China Printing Group, the joint restructuring of two leading companies in China's packaging industry has once again shown the strength of capital operation of state-owned printing enterprises. On july27,2002, the ceremony for the merger of China National Packaging Import and Export Corporation into China National Packaging Corporation was held in Beijing hotel. This marks the completion of a joint reorganization of China's packaging industry. After the reorganization, China National Packaging Corporation will give full play to its own advantages and build a high-level service system with science and technology as the leader, human resources development as the guide, international industry services as the goal, and a new industrial system with "high-quality packaging industry" as the pillar. China Packaging Corporation was established in 1981. At the beginning of its establishment, it was given "planned management and certain administrative power over national packaging enterprises and institutions". With the development of market economy, the company has gradually started its own entity construction, successively established several directly affiliated subsidiaries, and invested in a number of key packaging enterprises in some coastal cities. In addition, the company has created new economic growth points and power sources. The company has also actively introduced foreign capital and established more than 20 joint ventures with world-famous enterprises. Its products have also become the first choice of many multinational companies. At present, China Packaging Corporation has developed into a large enterprise with 103 subordinate enterprises, more than 20000 employees and total assets of more than 5 billion yuan. China National Packaging Import and Export Corporation is a large packaging enterprise in China's foreign economic and trade system. After experiencing the difficult period of structural adjustment and system reform, the foreign trade import and export volume has increased steadily. The restructured China National contracting Corporation will use its existing resources to build nine professional group frameworks nationwide, including science and technology, trade, newspaper industry, paper industry, plastic film, capital operation, international cooperation, human resource development and real estate property, and establish several regional comprehensive groups

in addition to the "national" printing enterprises sounding the horn of capital operation and collectivization, some local printing enterprises are not willing to be outdone, or take the lead or follow closely, and set up local legions. For example, Shanghai printing (Group) Co., Ltd. and Beijing Printing Group Co., Ltd. were successfully established in early years; Shanxi, Hunan, Jiangxi, Liaoning and other places all set up printing groups around 2001


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