Analysis of the impact of the hottest e-commerce o

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Analysis of the impact of e-commerce on small and medium-sized enterprises

with the rapid development of e-commerce, more and more business potential values of enterprises can be realized through networks. The competitiveness and profitability of enterprises are closely related to the network. E-commerce plays an important role in the current economic development process. The huge impact of e-commerce is not limited to large enterprises and companies, and more and more small enterprises have begun to pay attention to the application of network technology. In the United States to maximize the utilization of reactants, small and medium-sized enterprises account for a considerable proportion of the economic composition, providing a large number of employment opportunities for the market. These small and medium-sized enterprises have always been customers in the IT industry, and advanced network technology has created more value and opportunities for enterprises

I. The concept and classification of e-commerce

e-commerce usually refers to a wide range of business and trade activities around the world. In an Internet open network environment, based on Browser/server application, buyers and sellers conduct various business activities without meeting each other, so as to realize the shopping of consumers, the trading and electronic payment between merchants, as well as various business activities, trading activities A new business operation mode of financial activities and related comprehensive service activities. At present, there are mainly four e-commerce modes:

1 B2B refers to business to business

business to business e-commerce. That is, various transaction activities between enterprises are carried out through interconnection. Both the supplier and the demander of e-commerce transactions are merchants. They use Internet technology or various business networking platforms to complete the process of business transactions. Such as information services, transactions and payments

2. B2C, namely business to customer

B2C mode, is the earliest e-commerce mode in China, marked by the official operation of 8848 Shangshang mall. B2C is equivalent to a virtual shopping mall, such as the popular "Taobao". Consumers shop and pay online. Because this mode is especially suitable for office workers with heavy work. Its characteristic is that it can save a lot of time for consumers, provide customers with more choices, and greatly improve the transaction efficiency

3. C2C is consumer to consumer

c2c is a user to user mode. The seller provides products and auctions them on. All buyers can choose products by themselves and trade through bidding

4. B2M refers to business to manager

B2M is a relatively new e-commerce model. This model is essentially different from the first three, and it has its specific population. It is mainly for enterprises or sellers of the product or workers, rather than the ultimate consumers in the market

compared with other e-commerce, B2M has its own major advantage: B2M mode faces not only people, but all consumers. Through B2M enterprises, the published information can be provided to all people

second, the benefits brought by e-commerce to enterprises

the spread of science and technology makes the use of Internet so common. The integration of cheapness and interactivity, the efficiency of fax, and the wide spread of television have formed a low-cost and high return system, leading the new trend of enterprise development. The benefits of e-commerce for enterprises include the following aspects:

1 Reduce enterprise costs. The emergence of E-commerce makes the real logistics replaced by e-Flow, which greatly reduces the human and material resources of enterprises, and expands the coverage of products and services beyond the limitations of time and space. Various resources can be shared among enterprises

2. Business operation is more efficient. The emergence of E-commerce makes the operation and operation of enterprises more scientific and humanized, improves the production efficiency and workflow efficiency of enterprises, makes the communication between consumers, manufacturers and sellers more convenient, reduces many unnecessary intermediate links, and avoids the waste of resources

3. Provide a platform for small and medium-sized enterprises to compete fairly. E-commerce enables enterprises to have a larger network platform, and small and medium-sized enterprises can have as many information resources as large enterprises. To a certain extent, it will help small and medium-sized enterprises grow rapidly and improve their competitiveness

4. Timely information feedback. Through our ability to promote the all-round development of the industry, e-commerce enables businesses to negotiate and exchange information in a timely manner, and businesses and consumers can transmit advice and feedback in a timely manner. Businesses can obtain the information of consumers as soon as possible and make corresponding adjustments in time

second, the current problems of e-commerce

since e-commerce entered the Chinese market in 1996, the application of e-commerce has shifted from the IT industry to enterprises. Up to now, it is still in the development stage, and all aspects are not mature, and there are still many problems worthy of attention. For example:

1 Users' consumption concept lags behind

e-commerce transactions have a great virtuality of cleaning problems and fatigue problems that need attention. Therefore, traders must bear certain risks. In order to increase the reliability of e-commerce, we need to pay attention to the following aspects. First, change the traditional consumption concept. Popularize the use of credit cards and enhance the concept of "credit consumption". Secondly, maintain a good market order, strengthen supervision and punishment, establish a good credit consumption environment, and improve the quality of services and products to ensure the credibility of businesses

2. Limitations of network system

due to the limitations of network development, it can not meet the needs of consumers in all aspects, the search function is not perfect, and the information about products and services is not sufficient and comprehensive, which indirectly misleads consumers; There will even be serious network errors and the loss of information, which not only damage the interests of consumers, but also greatly reduce customers' trust in enterprises and e-commerce

3. There are hidden dangers in the security of transactions

many consumers and enterprises refuse to use e-commerce because of hidden dangers in their security problems. Once attacked by networks, the losses of enterprises and consumers will be unbearable. Cyber crimes and hacker attacks are common examples. To effectively solve the problem of network security will remove one of the biggest obstacles in the development of e-commerce

4. Distribution problem

distribution is a relatively common problem at present. There are mainly two problems: 1) the delivery cost is expensive; 2) the delivery time cannot be effectively guaranteed. The main problem of this phenomenon is that at present, there is a lack of professional distribution companies in China, which can not guarantee the nationwide, accuracy and timeliness of delivery. Many complaints about online shopping are not directed at the home of the vendor, but appear in the distribution link. Due to the wide variety of postal services, it is easy to lose and make mistakes, which greatly affects the enthusiasm and enthusiasm of consumers to shop online

III. summary

in the face of the good prospects for the development of e-commerce and the current problems that need to be improved in the initial experimental power, as an enterprise, it should establish a set of e-commerce management information system suitable for its own development according to its own characteristics, business environment, market position and other aspects, carry out partial transformation on the basis of the original system, and be able to cooperate with the corresponding financial institutions The distribution company forms a complete business process, improves its reputation, tries to meet the reasonable requirements of customers, and establishes a better profitability for the long-term development of the enterprise. (end)

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